👋 Welcome!
Jose Bermejo shares his insightful interview with Warren Schirtzinger, publisher of The Vespa Diaries and co-creator of the “Chasm” framework in the 80s. This was later popularized by Geoffrey Moore in the book “Crossing the Chasm”. A result of human behaviour is that new innovative products face adoption challenges. “The chasm is the gap between the early adopters (visionaries) of a product and the early majority” and it arises when a product requires a change in people’s behaviour. One solution to this is “to reduce the perceived risks of your product.” The post lists further tips on how to bridge the chasm and grow product adoption. Read the interview.
Source: GrowthSeeker.io
😺 Products of the Day
July 9, 2020
🥇 Finny: Quick scoop on any stock, ETF, or mutual fund.
🥈 Chatbot Lazy Loader: Remove page speed issues caused by chatbots on WordPress.
🥉 Product Hunt Mentors Network: Book 1 to 1 meetings with industry experts.
🚀 Maker News
Mailing List Growth Tips
For Brandon Zhang a mailing list is the lifeblood of every creator. After eight weeks, his newsletter “Weekly Wisdom” now proudly stands at 415 subscribers. He shares with us his 25 tips on how to grow your newsletter. These include consistency, a human/personal identity, open communication, a likeminded support community, a landing page, easy subscribe/unsubscribe and learning new skills. After writing this thread, Brandon woke up with 100 new Twitter followers. His thread proves again, how openness about your journey with the community can boost growth. Read thread.
Landing Page Tips
Olly has recently completed a four-hour landing page roasting session with Indie Hackers. He lists the eight most common landing page conversion killers. These include inconsistent CTAs, lack of sense in trust, lack of social proof, no video, too many distractions and a to broad user focus. Read the thread or watch the video below.
NoCode Tool Tips
Tyler Tringas shares a list of NoCode tools he believes a professional NoCoder must know. In my opinion, you can add @MemberStack as an alternative to MemberSpace, @MailerLite instead of ConvertKit, and @integromat or @parabolahq as alternatives to Zapier.
Newsletter Categories
Lenny Rachitsky lists the five categories, he believes a newsletter can fall into. I guess my one falls into the “Keep me informed” category. In Lenny’s presentation “How I Launched A Paid Newsletter”, you’ll learn that the “Make me smarter” and “Make me money” categories are able to charge higher monthly subscription fees.
💭 Afterthought
To finish the week a great tweet by Michael Gill, on ideas what you can share about your product or service while building it or after launch. Be open about your learnings and progress with the community. As mentioned yesterday, “sharing pays off in multiples.” Take care, have a great weekend and see you next week.
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