Persuade, Convert, Entertain, Selective
☕ Good Morning!
A helpful and useful video by Tim Ferriss on the Art of Dealmaking. Whether we like or not, we need to persuade others to buy into our ideas, products, or services. Tim explains a few of the techniques that have helped him in negotiations, such as fear-setting, a flinch, or the ability to wait and sit in silence. Alternatively, you can structure your life to avoid certain types of negotiation, by putting in place set policies and systems and by focusing on higher quality products for the affluent. You can watch the video here, and if you’re interested in learning more Tim recommends a number of books including Influence, the Psychology of Persuasion written by Robert B. Cialdini, and Getting Past No, written by William Ury.
🚀 Maker News
A helpful post on Indie Hackers by Andrew Kamphey, writer of the Influence Weekly newsletter. Andrew gives us the background story to how he built and launched his newsletter, explaining the tech stack he’s using, his growth tactics, the revenue model, and his goals for 2020. He also gives insights into challenges he’s faced such as the difficulty of automating growth and creating better content for YouTube, with the goals of allowing people to learn in different ways through different mediums. Read the full post here.
🏗️ Build + Launch
Lenny Rachitsky shares a great tweet displaying what the average conversion rate for landing pages by industry/sector is. Great for all Makers to see how you’re currently performing against the market. Unbounce has published an in-depth report on this topic, which you can read and download here.
For Michal Mazurek, founder of Syften.com “it sure seems like launching on Product Hunt is the highlight of a product release.” This is a great read on how Product Hunt works and what and how to launch on it. Looking at the “the products that thrive are the ones that draw attention and entertain, not solve problems”, but it can drive traffic and signups which can then again be monetized in different ways. Michael gives us a few examples of this approach and gives a good guide on how to get started. Read the full post here.
🖥️ NoCode
Paul Gillin has written an insightful piece for SiliconANGLE on which technologies and trends the current pandemic will accelerate, including the ones that are not yet in the headlines. These include low code & no code, digital retailing, chatbots and robots, telemedicine, open software, zero-trust security, and next-generation databases. And according to Gartner, the move to the cloud is accelerating. They estimate that by 2022 “75% of all enterprise databases will be deployed on or migrated to a cloud platform.” Read the full post here.
As the trend for NoCode grows, Jon Yongfook, founder of Bannerbear shares five essential coding tips for NoCoders which makes some of the more advanced NoCode work easier to understand. This concise guide covers variables, strings/integers/float, arrays, conditionals, and loops. Some of these become very useful when building more complex automations with Zapier, Integromat, or Parabola. Read the full post here.
💭 Afterthought
This is a compelling tweet by James Clear and for me goes hand in hand with “Hell Yeah or No” by Derek Sivers. Doing things you are not 110% behind drain your attention, energy, and time! So be “selectively ignorant”, as it will make you more knowledgeable. Have a great weekend everybody and see you next week!
You can also find me on Twitter if you’d like to follow my thoughts in real-time!