Email, Productivity, Innovate, Ikigai ✨

👋 Welcome!

We kick off with a great post by Michael Brenner, a content marketing and digital marketing influencer, on why email marketing is so important for startups. Most importantly, it’s a critical tool for reaching customers, leads, and investors. To achieve this, you need to ensure, that you are providing amazing content through email and your other channels. Your content also needs to focus on three areas: leads/prospects, current buyers, and shareholders/investors. Michael concludes that “email marketing is an affordable technique compared to Google PPC or social media adverts,” but startups need to make it “relevant and valuable for multiple audiences.” Read the full post to learn more.

Michael Brenner @BrennerMichael

Startups need to build relationships with leads, customers, and investors. Email is the perfect tool. ow.ly/Mwgk50BMtzG #StartUps #EmailMarketing

ow.lyThe Essential Guide to Email Marketing for Startups - Marketing Insider GroupStartups need to build relationships with leads, customers, and investors. Email is the perfect tool. Here’s how you can use email marketing.

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🚀 Maker News

Productivity

David Peterson, who is responsible for partnerships at Airtable, has written a great thread on the life-changing effect no-code tools has had for companies, in particular SMBd, without engineering teams. Consultants have shown him that “comparable software would normally cost maybe 6 figures to develop.” Moreover, he explains that “the step change in productivity is truly astounding.” For inspiration, he lists a number of anonymized examples. Read the full thread.

David Peterson @edavidpeterson

I’ve been digging in with @airtable / no-code consultants over the past few weeks. Most work with SMBs. It was eye-opening. My takeaway: I spend a lot of time talking to startups about the power of these tools...I think I’m completely missing the plot.

Innovation

Anne-Laure Le Cunff, the founder of Ness Labs, has written another excellent post, this time on innovation. She points out that “innovation emerges from the interconnectedness of our collective brain,” as “serendipitous discoveries, combinational creativity, and incremental improvements could not happen in a vacuum.” Read the full post.

Anne-Laure Le Cunff @anthilemoon

The three components of innovation: • Serendipity - you can't "stumble upon" a new idea if you're not exploring • Recombination - you won't come up with new ideas out of thin air • Incremental improvement - you never really start from scratch

Organization

tem has done a brilliant job compiling all the productivity tools, tactics, and resources from previous Superorganizers Newsletters in a one Notion Document. Learn more.

tem 🎩 @optemization

when i discovered the superorganizers.xyz #productivity newsletter, i found each issue dense with tools, tactics & recs, so i got an idea to organize the info i cold emailed @danshipper, and a few months later, a gorgeous @NotionHQ wiki was born: notion.so/optemization/S… ✨

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💭 Afterthought

We conclude today, with a tweet and image shared by Indie Hackers. As Wikipedia explains Ikigai is a Japanese concept that “refers to having a direction or purpose in life, that which makes one's life worthwhile, and towards which an individual takes spontaneous and willing actions giving them satisfaction and a sense of meaning to life.” Take care and see you tomorrow!

Indie Hackers @IndieHackers

What is your reason for being?

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