Email, Privacy, Games 🎰
👋 Welcome!
Jared Evers from Campaign Monitor has written an in-depth post on the long-term effects Basecamp’s HEY could have on email marketing. Two differences to other email services are that Hey always requires consent from the subscriber and that there is no tracking. Privacy is 100% guaranteed. It’s true that compared to Gmail, HEY is still very small. But with privacy regulations across the world (GDPR, CCPA) growing to protect consumers, these new email features will undoubtedly become more visible in the years to come. The article provides a number of tips on how best to present emails to Hey users as well as how to adapt personalisation and reporting going forward. Jared concludes, that many of the changes will reinforce best practices, which would be a better result for everyone. In the end “email marketers learn from new trends and make email better for all recipients.” Read the full post.
😺 Products of the Day
July 7, 2020
🥇 mmhmm: Bring yourself and your personality into your video chats. (see below)
🥈 mails.wtf 2.0: Full-stack cold outreach platform.
🥉 Journify: Audio journaling. Encrypted, easy-to-share voice recordings.
🚀 Maker News
B2B Customer Acquisition
Lenny Rachitsky’s latest newsletter does a deep dive on how the fastest-growing B2B businesses found their first 10 customers. In summary, only three sourcing strategies account for a B2B’s early growth. These are tapping one’s personal network, seeking out customers where they are active (developer communities, Hacker News, Twitter, etc.) and getting into the press (most difficult in early-stage). Learn more from the companies below in the newsletter. Read here.
Source: Lenny’s Newsletter
Consistency
Josh Spector shares some useful tips on how to be a consistent creator. First, you need to build a habit of writing, however small it maybe be. Focus on quantity and not quality, that will come with time. Be consistent and commit to when you release content, no ifs and no buts. Finally, batch work and leverage technology. Read more.
Micro-SaaS
14 months ago Preetam Nath and his co-founder launched a Shopify App. Now they have 20,000 users and are making $25k MRR. In this review, Preetam gives insights into how they grew the product, as well as the learnings and the mistakes they made along the way. He concludes that you need to “keep your expectations low, and keep surpassing them” as ultimately, they didn’t leave their jobs to launch a business and lead stressful lives. Read the full story.
Gamification
I look forward to these Trend reports by Dru Riley every week. This time it’s all about gamification. Gamification applies game design to real-world activities. Examples include points or miles given by hotels and airlines or notifications sent by social media apps. These tools help push adoption, retention and growth of a product or service. Dru lists opportunities you can implement such as a referral or loyalty program for newsletters to grow your subscriber base. As always there are links for further reading and learning. Read the report or buy Trends Pro report for more in-depth research.
Privacy-Friendly Analytics
Plausible Analytics is a simple, lightweight, open-source and privacy-friendly Google Analytics alternative. It uses no cookies and does therefore not require GDPR consent. The business launched earlier this year and has now reached $2k MRR with 300 paying subscribers. Congrats! Learn more.
Web Analytics Webinar
Ruben Lozano from GrowthSeeker.io is hosting a web analytics webinar for Makers and Startups. He will walk you through how to implement analytics tools and extract the critical KPIs for each startup stage. It’s free and takes place tomorrow, July 9th at 8.30 am PT. Register here.
💭 Afterthought
To finish the day, mmhmm (yesterday’s 🥇 Product of the Day) is launching a new and improved way for all of us to communicate over video. The app will work for Zoom, Google Meet and YouTube. It’s currently in private beta and you can request an invite here. Learn more in the video below. It truly makes video conferencing look fun! Take care and see you all tomorrow!
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