Acquisition, Automation, URLs 🤖

Oct 12, 2020

👋 Welcome!

We kick off the week with a great post from First Round, written by growth gurus Dan Hockenmaier and Lenny Rachitsky. They share with us their 3-step framework for consumer founders looking to scale customer acquisition. In their view, the three core growth routes compromise performance marketing, virality and content. To decide which route is the right one for your business, you can follow their 3-step framework: Validate, commit and scale. Read the full post with case studies to learn more.

First Round @firstround

New read on the Review today: @danhockenmaier and @lennysan team up to share a 3-step framework for consumer founders looking to scale customer acquisition. Don’t miss the in-depth case studies on @thumbtack, @Airbnb, & @bookingcom’s early-days growth.

Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer StartupsIn Dan Hockenmaier’s and Lenny Rachitsky’s experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways drive consumer startup growth, offering a detailed framework and set of case studies for acceleratin…firstround.com

🚀 Maker News

Learnings

Dickie Bush has summarised the key maker learnings from a conversation between Jack Butcher from Visualize Value and Bilal Zaidi. You can read the thread below or watch the original video.

Dickie Bush 📊 @dickiebush

The recent chat between @jackbutcher and @bzaidi was an absolute gem. • Telling great stories • Building an audience • Externalizing your process • Lessons learned from @naval • Creating self-indulgent content Read more for six ideas that resonated with me ⬇️

Automation

NoCodeJac shares some useful insights on learning automation. Start with a simple and repeatable automation process and once you are a little more proficient you can start to think about the bigger picture. Read the full thread to learn more.

NoCodeJac @NoCodeJac

If you want to help a business automate and become more efficient - this is how you start: Find a simple + repeatable process. For example - a new employee joins and they need a contract, a copy of the company handbook, a welcome email on day 1 + zoom lunch with a team member.

URL Strategy

Indie Hackers shares another helpful Growth Bite on the length of your website URLs. Keeping them below 70 characters could help your Google ranking as well as increase your click-through rates. Read the full thread to learn more.

Indie Hackers @IndieHackers

Tip: Keeping your URLs succinct creates a better user experience which can translate into more clicks and higher search rankings. Try to keep your URLs below ~70 characters to increase traffic. Thread 👇

💭 Afterthought

To finish the day, Kieran from nocodelife shares his Maker & NoCoder learnings from the past year. His goal for the next 12 months is achieving an MRR of £10k. Take care and see you tomorrow!

Kieran | nocodelife @nocodelife

It's been a year since I started this Twitter account and dived head first into #nocode. It truly changed the game for me. Here are some reflections. 👇

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